Terms of Service

1. General Provisions

These Terms of Service ('Terms') govern your access to and use of the website and consulting services ('Services') provided by Apex Marketing Insights Oy ('we', 'us', 'our'). By engaging our Services, you agree to be bound by these Terms. If you do not agree to these Terms, you may not use our Services.

2. Definitions

'Client' refers to the individual or entity engaging the Services of Apex Marketing Insights Oy.

'Services' refers to all marketing analysis, branding, strategy, and creative work provided by us.

'Proposal' refers to the customized document outlining the scope of work, timeline, and fees for a specific project.

'Intellectual Property' includes all copyrights, trademarks, and proprietary materials developed during the provision of Services.

3. Services and Scope of Work

The specific scope of Services, deliverables, timelines, and fees will be detailed in a formal Proposal agreed upon by both parties. Any changes to the scope of work must be agreed upon in writing. We will perform the Services with a professional standard of skill and care.

4. Client Obligations

The Client agrees to provide all necessary information, materials, and feedback in a timely manner to facilitate the provision of Services. The Client warrants that they have the right to use any materials provided to us and will indemnify us against any claims of infringement.

5. Fees and Payment

Fees for Services will be outlined in the Proposal. Unless otherwise specified, project-based work requires a 50% upfront payment to begin, with the final 50% due upon completion. Retainer services are billed monthly in advance. All invoices are due within 14 days of receipt. Late payments may incur interest.

6. Intellectual Property Rights

Upon full payment, the Client will own the rights to the final, approved deliverables as specified in the Proposal. We retain the right to use the work for our own promotional purposes (e.g., in our portfolio). We also retain ownership of all preliminary concepts, drafts, and working files not included in the final deliverables.

7. Confidentiality

Both parties agree to treat all information shared during the engagement as confidential. This includes business strategies, financial information, and proprietary data. This obligation of confidentiality will survive the termination of our engagement.

8. Limitation of Liability

Our liability to the Client for any claim arising from our Services is limited to the total fees paid by the Client for those Services. We are not liable for any indirect, consequential, or special damages, including loss of profit or business interruption.

9. Termination

Either party may terminate the engagement with 30 days' written notice. If the Client terminates the agreement, they are responsible for payment for all work completed up to the termination date. We may terminate the agreement immediately if the Client breaches these Terms.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of Finland. Any disputes arising from these Terms will be subject to the exclusive jurisdiction of the courts of Helsinki, Finland.

11. Amendments

We reserve the right to modify these Terms at any time. Any changes will be posted on this page with an updated revision date. Continued use of our Services after such changes constitutes acceptance of the new Terms.