Privacy Policy

Last updated on: December 31, 2025

1. Personal Data Administrator

The administrator of your personal data is Apex Marketing Insights Oy, with its registered office at Mannerheimintie 14, 00100 Helsinki, Finland. For any matters concerning data protection, you can contact us via email at privacy@apexmarketing.fi.

2. Scope and purpose of data processing

We process your personal data for the following purposes:

  • Provision of services: To enter into and perform a contract for consulting services, including communication related to the project, based on Article 6(1)(b) of the GDPR.
  • Invoicing and accounting: To fulfill our legal obligations related to accounting and tax laws, based on Article 6(1)(c) of the GDPR.
  • Communication: To respond to inquiries sent via our contact form or email, which is our legitimate interest based on Article 6(1)(f) of the GDPR.
  • Marketing: To send marketing information about our services, if you have given your consent, based on Article 6(1)(a) of the GDPR.

3. Your rights under GDPR

You have the right to:

  1. Access your personal data
  2. Rectify (correct) your data
  3. Erase data (right to be forgotten)
  4. Restrict data processing
  5. Data portability
  6. Object to data processing
  7. Withdraw consent for data processing at any time
  8. Lodge a complaint with the Data Protection Ombudsman in Finland

4. Cookies

Our website uses cookies to improve user experience and for analytical purposes. Cookies are small text files stored on your device.

  • Necessary cookies: These are essential for the website to function correctly. They include cookies for session management and security.
  • Analytical cookies: We use these to understand how visitors interact with our website, which helps us improve our services. We use services like Google Analytics.

You can manage your cookie preferences at any time through your browser settings. Disabling some cookies may affect the functionality of the site.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or destruction. This includes data encryption, access controls, and regular security audits to ensure the integrity and confidentiality of your information.

6. Data Disclosure

We do not sell your personal data. We may share your data with trusted third-party service providers (e.g., accounting services, hosting providers) only to the extent necessary to perform our services, and under strict confidentiality agreements.